Research and analysis of market and competition are an integral part of the necessary administrative and financial knowledge of a modern Engineer. After all, the design and development of successful and user-friendly products (goods and services), functional units, and viable business ventures, require a good knowledge of the needs and requirements of users, features, structure and trends of the respective market. Finally, professional employment of engineers in areas and activities, such as Marketing, Technical Sales, Supplies, Technology and Innovation Management, Plant Design and Project Management require knowledge and techniques related to market research and analysis.